Marketing and Advertising
- Version
- 1.1
- Policy owner
- Marketing Lead
- Approved
- September 2026
- Next review
- April 2027
DAIS-POL-020
Marketing and Advertising Policy
Data and AI School of London, NCFE Approved Centre
Policy Owner: Marketing Lead
Version: 1.1 | Date: 19 September 2026 | Review: April 2027
NCFE Risk Level: Low
Mode of Delivery: Fully Online
20.1 Purpose and Scope
This policy ensures that all marketing and promotional materials relating to NCFE qualifications offered by the Data and AI School of London are accurate, honest, compliant with NCFE's Brand Guidelines, and consistent with consumer protection law. All marketing activity is conducted digitally through the school's website, social media, email campaigns, and paid digital advertising.
20.2 Accuracy and Transparency Requirements
All marketing and advertising materials must:
Accurately describe the qualification by its full NCFE title and qualification number on the RQF
Clearly state that the qualification is delivered entirely online
Accurately describe any entry requirements (prior qualifications, age restrictions, English language proficiency)
State the minimum technical requirements for online study
Not make misleading claims about outcomes, career prospects, or difficulty of the qualification
Include the NCFE approval mark only in accordance with NCFE's Brand Guidelines
20.3 NCFE Brand Guidelines
The school uses NCFE's qualification titles, logos, and approval marks in strict accordance with NCFE's published Brand Guidelines. Any new use of NCFE branding on a new platform or document must be reviewed against these guidelines before publication.
20.4 Review and Approval Process
1. Check the accuracy of all qualification descriptions against the current NCFE Qualification Specification.
2. Verify compliance with NCFE Brand Guidelines.
3. Obtain approval from the Head of Centre before publication.
Any marketing material found to be inaccurate or misleading must be corrected or removed within 2 working days of the error being identified.
20.5 Consumer Protection
Enrolment with the school is a distance contract, so the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 and the Consumer Rights Act 2015 apply to it. The school gives the information those Regulations require in the places set out below, and keeps a dated record that each was given.
The tuition fee, the ways of paying it and the point at which payment is taken are published on every course page before an application is made. No payment is taken at application.
The statutory cancellation information required by regulation 13 and Schedule 2 is shown in full on the payment page, above every payment option, before the learner is bound. It states the 14 day period, the day it runs from, how to cancel, where to send the notice, and what is owed if the course has already been started. Before payment can proceed the learner separately ticks, and the system separately records, acceptance of the published terms of service, and on the routes where the course begins at once the express request under regulation 36(1) to begin it inside the cancellation period. The date each was given is held on the learner's record.
The terms of service and a cancellation rights page, which includes the model cancellation form, are published on the website and linked from every page.
Withdrawal and refunds after the cancellation period are governed by DAIS-POL-014.
This policy is reviewed annually. Next review: April 2027. Approved by: Head of Centre. © Data and AI School of London, version 1.1 of 19 September 2026. NCFE Approved Centre.